1908 BBQ is please to release a limited edition Christmas Prime Rib Rub! Prime Rib is quickly climbing the ranks as a Christmas favourite in Canada, and 1908 is here to help make your Christmas dinner perfect! Our Prime Rib Rub is packed with premium spices, paired with beef friendly herbs, and a touch of sunflower oil so you don’t require a binder. Lay this spice on thick, and it creates the perfect crust around your prime rib. It is only available around the holiday season, so get it before it’s gone!