Plowboys Bovine Bold was originally developed as a brisket rub. After earning an impressive collection of awards, a growing number of users found the rub’s flavor profile ideal for more than just beef. Today, Plowboys Bovine Bold is used to bring out the flavor of beef, chicken, pork—and more!

Ingredients: Salt, brown sugar, spices including chili pepper, paprika, dehydrated garlic and onion, worcestershire sauce [vinegar, molasses, corn syrup, salt, caramel, colour, (contains sulphites), garlic, sucrose, spices, tamarind, natural flavour, maltodextrine], celery seed, sugar, disodium inosinate and disodium guanylate, turmeric (colour), extractives of paprika (colour) and not more than 2% calcium stearate added to prevent caking.